Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) are two different ways to fulfill orders on Amazon.
FBA involves sending your products to Amazon’s fulfillment centers, and they handle storage, packing, and shipping. With FBA, your products are eligible for Prime and often result in higher visibility due to Amazon’s preference for Prime-eligible products.
FBM means you handle the storage, packing, and shipping of your products directly to customers. This gives you more control over the process but might not be as convenient as FBA for Prime customers.
The choice between FBA and FBM depends on factors like your product type, sales volume, storage capacity, and how much control you want over shipping.